How to Prepare for a Headshot: DIY Tips and Finding the Right Photographer

Why Headshots Matter

Your headshot is often the very first impression you make, whether it’s on LinkedIn, your company’s website, or a social media profile. A polished image communicates professionalism, confidence, and personality instantly.

Benefits of a professional headshot:

• Builds trust and credibility.
• Works across multiple platforms (resume, business card, website, press).
• Reinforces your personal brand, be it approachable, creative, or authoritative.

How to Prepare for a Headshot

Preparation sets the foundation for a great session. Here’s what to do before stepping in front of the camera.

1. Define Your Purpose

Are you pursuing a career in business, acting, modeling, or personal branding? Each requires a slightly different look:

• Corporate Headshot: Clean, polished, and professional.
• Creative Branding: Reflects individuality, style, or artistic flair.
• Acting/Modeling: True-to-life images with minimal retouching.

2. Choose the Right Wardrobe

Your clothes should highlight your face, not distract from it.

• Stick to solid colors; avoid busy patterns and logos.
• Choose well-fitted outfits (no baggy or wrinkled clothes).
• Opt for jewel tones or colors that complement your skin tone.
• Blazers, jackets, or structured layers add depth and a professional look.

Tip: Always bring or prepare 2–3 outfit options.

3. Grooming and Self-Care

• Hair: Style it how you usually wear it, and avoid drastic changes right before.
• Skin: Stay hydrated and get plenty of sleep to reduce puffiness.
• Makeup: Keep it natural and polished.
• Facial Hair: Neatly trimmed or freshly shaved.
• Glasses: Clean lenses to prevent glare or smudges.

4. Practice Poses and Expressions

A headshot isn’t about “smiling perfectly” but about appearing genuine. Practice in a mirror:

• Confident smile
• Approachable, friendly look
• Professional, focused expression

5. Set the Right Mindset

Relax and remind yourself this isn’t about perfection, it’s about presenting the best, authentic version of you. Listen to music, take a deep breath, and enjoy the process.

How to Shoot a DIY Headshot

If you don’t have the budget for a professional session or need something quickly, a DIY headshot can still look great with the proper setup.

1. Equipment You’ll Need

• Smartphone or Camera: Newer smartphones with portrait mode work well.
• Tripod: Keeps shots stable and properly framed.
• Remote or Timer: So you’re not rushing to get in place.
• Lighting: Natural light is best. Stand near a window with soft, indirect light.

2. Choose a Clean Background

Opt for a simple, uncluttered backdrop, such as a plain wall, a neutral sheet, or a shaded outdoor area.

3. Posing Tips

• Turn your body slightly at an angle.
• Keep shoulders relaxed and chin slightly forward.
• Lean in slightly because it creates an approachable look.

4. Basic Editing

After shooting, fine-tune your image with free tools:

• Adjust brightness/contrast.
• Crop to head-and-shoulders.
• Remove small blemishes (avoid heavy filters).

Apps like Lightroom Mobile or Snapseed can do this quickly.

How to Choose a Professional Headshot Photographer

While DIY works for casual use, professional photographers bring expertise in lighting, posing, and editing, ensuring polished and consistent results.

What to Look For

• Portfolio: Does their style align with your vision?
• Experience: Do they specialize in headshots or portraits?
• Reviews: Look for testimonials on comfort, professionalism, and final results.
• Comfort Level: A photographer who makes you feel relaxed will capture more authentic expressions.

Questions to Ask Before Booking

• How many looks/outfits are included?
• Do they provide coaching on posing and expressions?
• What’s the turnaround time for edited images?
• Are retouched, high-resolution files included?

How to Prepare for a Session

• Communicate your goals with the photographer in advance.
• Share inspiration photos for reference.
• Arrive early with outfits pressed and ready.
• Be open to direction—it’s their job to help you look your best.

DIY vs. Professional Headshots: Which is Best?

Factor	DIY Headshot	Professional Headshot Photographer
Cost	Free or low (equipment/apps)	$100–$500+
Quality	Varies, good lighting helps	Consistent, polished, high-end
Convenience	Anytime, self-scheduled	Requires booking and session time
Guidance	None, self-directed	Posing, coaching, and expertise
Editing	Basic, self-done	Professional retouching included

When DIY is fine: Social media updates, casual use, small budgets.
When is a professional worth it: LinkedIn, company website, acting/modeling, and personal branding.

Final Thoughts

Your headshot is more than just a picture. It’s your visual introduction to the world. By preparing properly, choosing the right wardrobe, and setting the right mindset, you’ll set yourself up for success whether you go the DIY route or hire a professional.

• If you’re shooting on your own, focus on natural light, simple backgrounds, and authentic expressions.
• If you’re working with a photographer, invest time finding someone whose style and approach make you feel confident and comfortable.

A great headshot opens doors, builds connections, and leaves a lasting impression.